Seriously? The product is caramel coated popcorn, you’d think they might give it a more appropriate name, such as…
Caramel Jills
Edit: For people that aren’t aware, this is their rebranding of Cracker Jacks, to try to be inclusive or some shit. I think they did a terrible rebranding of this, for reasons already stated. :(


Popcorn is not a cracker in the first place, but the snack is indeed covered in caramel.
Is it that hard to connect the dots? Hell, Caramel Jills even sounds nicer and prettier, at least to me.
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I went down a bit of a rabbit hole on this, and yes indeed the snack has serious historical cultural references.
https://www.snackhistory.com/cracker-jack/