They could choose to

I think what I was really trying to articulate is that eventually it seems to happen to everyone when they get big enough.

I could totally be wrong and I might be drawing unfair conclusions like most people, sure I will admit, but this is just how I feel about it. Maybe I shouldn’t have said it so matter-of-fact because no I don’t have any evidence that this always happens. A company might never get “too big”, that’s entirely possible too.