"Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else."

Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • termaxima@slrpnk.netEnglish
    9·
    7 小时前

    We really need to teach everyone to use ad blockers. Ads have not existed on “my” internet since the 2000s…

    • Ruigaard@slrpnk.netEnglish
      7·
      6 小时前

      I’m always horrified if I’m on a browser without a blocker, the web just so much more distracting and intense.

      • termaxima@slrpnk.netEnglish
        3·
        4 小时前

        Nowadays I’m even starting to find it annoying on a browser with adblock, but without NoScript ! Quite a bit of nonsense disappears when you take the few seconds to only enable the scripts a page actually needs

        Also, YouTube specifically is a horrible experience without an extension like UnTrap to turn like 75% of the buttons off.

  • nucleative@lemmy.worldEnglish
    5·
    7 小时前

    I’m not against ads in principle. The advertisers are paying the bill for stuff I consume. Great.

    For that effort, they get a chance at my wallet. And to be honest, making me aware of a business or product is indeed a way to get me interested in what they sell. I do prefer the ads to be relevant instead of always useless.

    That being said, it’s currently preferable to use a blocker and let the people who don’t know how to use blockers subsidize my ad-free ways.

    • FosterMolasses@leminal.spaceEnglish
      1·
      13 分钟前

      Agreed. I literally use an adblocker on youtube videos that are mostly 1 hour+ 80s/90s nostalgia ad compilations set to vaporwave lol

      The issue is that advertizing used to have incentive to be compelling, interesting, memorable, or otherwise just leave you with a good feeling/association with the product they were trying to promote.

      Now that every slop corporation is under the impression that they have your attention hostage, they feel justified in shoving literal 3-minute long reels of tiktok videos with MLM chicks screeching about how their makeup is “deadass rizz on god”. You can beat your ass it’s gonna be blocked from my screen lol

  • Rooty@lemmy.worldEnglish
    12·
    12 小时前

    Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.

  • Uriel238 [all pronouns]@lemmy.blahaj.zoneEnglish
    6·
    14 小时前

    The seas of purple / red / gold juxtaposed really does put into perspective the contrived sycophancy and camaraderie that comes with spectator sports. Artificial unity for its own sake, rather than for a common principle or a common goal.

    It’s community with artificial colors and flavoring.

    This all could backfire on the advertisers hard, especially with some well-placed counter-advertising.

  • LanguageIsCool@lemmy.worldEnglish
    7·
    16 小时前

    We think with ad blockers we’re shielded by ads and to some degree, we are. At least we don’t have to see the abominations. But ads are insidious. They echo. We can block the actual ads but we live in a reality that is molded by ads. They’re massive coordination mechanisms that alter our shared culture. They push the masses into lifestyles and into brands. We can still shield ourselves, to some degree, from being influenced by all of this. But we can’t really escape a world where a brand not only is a product but also a symbol.

  • Binturong@lemmy.caEnglish
    12·
    19 小时前

    Question: What does AI advertise to you if you want nothing and have no money?

    • Blackmist@feddit.ukEnglish
      1·
      4 小时前

      Have you seen daytime TV? It’s a sea of ads for shite you’d never want, and if you have no money for the shite, there’s ads for loans as well.

    • AA5B@lemmy.worldEnglish
      6·
      17 小时前

      If current “personalized ” advertising is any indication, the new ai ads will push

      • whatever you most recently bought
      • gambling
      • something relevant to whatever demographic it’s hallucinating

      But it will never do something useful like advertise things you’re searching for

      • YiddishMcSquidish@lemmy.todayEnglish
        3·
        16 小时前

        I had to Google a tech problem recently. The Internet is officially dead. I should just start a gambling website and at least be comfortable in my remaining years.