It’s called a loss-leader. They take the loss on the rotisserie chicken to draw in the customers expecting that they will spend more money on other stuff.
Not to mention, it might have actually saved them money since it’s very likely they are chickens people won’t buy for visual or size reasons, as well as chickens that were potentially about to expire. Then they wouldn’t have had to toss em.
If I understand it correctly they technically lose money on those.
It’s called a loss-leader. They take the loss on the rotisserie chicken to draw in the customers expecting that they will spend more money on other stuff.
Not to mention, it might have actually saved them money since it’s very likely they are chickens people won’t buy for visual or size reasons, as well as chickens that were potentially about to expire. Then they wouldn’t have had to toss em.