As much as I hate the constant stream of lazy, lying bullshit I do love a really clever campaign.
Think of the sheer balls an advertising company had to have to walk into the initial “Compare the Market” add campaign pitch and say the word “Meerkats” and then go on to explain they would say next to fuckall about what the company actually did.
I’m more willing to read ads if they were wacky as this, but you can’t all have them be this as I will just start ignoring them again.
As much as I hate the constant stream of lazy, lying bullshit I do love a really clever campaign.
Think of the sheer balls an advertising company had to have to walk into the initial “Compare the Market” add campaign pitch and say the word “Meerkats” and then go on to explain they would say next to fuckall about what the company actually did.
For sure. Reminds me of what Wendy’s Twitter account used to be like before all the corpos started to copy their style