I’m sure that plays a role. But it might also be worth noting that the market is absolutely saturated. You don’t need to go out and get The Latest New Game to enjoy yourself. There are titles that are 20 years old and can stand up to anything the AAA titles will put out next week.
The marketing budget is what’s driving a lot of the prices of these bigger titles. You see a Superbowl Ad for the new Call of Duty or GTA game? That’s $5 of the sticker price right there. Sometimes firms are spending 50-100% of the actual production cost of the game to tell you to buy the game. Other times they’re just going out to the gaming mags/influencer groups and leading you with “The game is coming!!!” news articles for years at a time, hoping to build a critical mass of pre-orders to fund the next title in the pipe.
Once the game is out, though, its done. Anything you can flip it for is free money for the owner of the property. So why not re-sell the SquareEnix back catalog for $10/ea? Tune up the graphics a bit, maybe spring for a few new cut scenes. You can take a title that landed on shelves in the mid-90s and turn it into another eight-figure release just by hyping it back up again.
I’m sure that plays a role. But it might also be worth noting that the market is absolutely saturated. You don’t need to go out and get The Latest New Game to enjoy yourself. There are titles that are 20 years old and can stand up to anything the AAA titles will put out next week.
The marketing budget is what’s driving a lot of the prices of these bigger titles. You see a Superbowl Ad for the new Call of Duty or GTA game? That’s $5 of the sticker price right there. Sometimes firms are spending 50-100% of the actual production cost of the game to tell you to buy the game. Other times they’re just going out to the gaming mags/influencer groups and leading you with “The game is coming!!!” news articles for years at a time, hoping to build a critical mass of pre-orders to fund the next title in the pipe.
Once the game is out, though, its done. Anything you can flip it for is free money for the owner of the property. So why not re-sell the SquareEnix back catalog for $10/ea? Tune up the graphics a bit, maybe spring for a few new cut scenes. You can take a title that landed on shelves in the mid-90s and turn it into another eight-figure release just by hyping it back up again.