As an indie dev, this article is fucking stupid.
Want to know why indie games are priced at $10 to $15? Becaue AAA has been putting everything they’ve made in the last decade on Steam and it’s all going for $20 - $25.
Indies can’t launch at that price point anymore because they’re competing with AAA games from 10 years ago that have been discounted to death.
The Steam winter sale is the best example of this, where most people will buy RDR2 for $19 instead of the new mega hit indie that’s $20. So indies have been lowering their price to actually get sales. That’s why team cherry priced Silk Song at $20.
Basically, AAA is now just competing with the bottom part of the market they spent that last decade flooding.
They’re complaining about people actually choosing where to spend their money wisely because that means they might actually have to make a good product if they want to sell a game for $70.
Terraria has always been $10. Stardew Valley: $15. Undertale: $10. Braid was $15 when it launched, and even then, people were bitching about the price. So, the price tag has always been in that range since the first indie game launched.
I think you’re ignoring the incredible amount of oversaturation in the industry. Games are everywhere. I could throw a thousand sticks into the wilderness and it would smack into a thousand different game studios, all working for years on their big hit that (in their eyes) would make them millions of dollars.
But, people don’t have time to even play their own Steam backlog. On average, people buy more games than they even have time to play, and that’s not even counting the sheer amount of movies, music, TV shows, YouTube videos, whatever that is competing for people’s time. If they are playing video games, then they are not watching or listening to other media.
It’s not just the gaming industry. The entire creative industry is propped up on the backing of a 98% failure rate, or sometimes even a 99.99% failure rate. The lucky few get to spout off their survivorship biases, under the bones of former companies and individuals, crunched under the weight of oversaturation.
I think you probably hit the nail on the head here. I’ve been holding off on MGSV because it’s $20, and I’m waiting for that 50% off sale.
Buuut, that didn’t stop my from buying silksong at full price. Or Factorio. :)
Thanks! 🙂 Appreciate you confirming that. We actually changed the price of our latest game to $10 (from $20) because we launched last December and got buried by AAA selling for $15.
Almost every dev team we talked to this year felt the same about the $20 price. That is, it’s much better to go out at $15 or $10 as a LOT of people see indie games at that price as better than modern AAA. (All while still holding out for classic AAA that go on sale for $20.)
And that being said, I’m totally cool with losing a sale to MGSV or Witcher 3 😁 Just wish the $20 space wasn’t getting so crowded. It’s making it rough for the smaller teams to compete at that price too now.
Who has money for games?
If you sell me a good game at a reasonable price. I will buy it. Otherwise, fuck off.
CEO and C-suite bonuses are the biggest budgetary fat that never gets cut and is fundamentally what the excessive costs are paying for. If you want better sales, cut the wage and bonuses to said roles who do the least work and reap the most reward.
I’m sure that plays a role. But it might also be worth noting that the market is absolutely saturated. You don’t need to go out and get The Latest New Game to enjoy yourself. There are titles that are 20 years old and can stand up to anything the AAA titles will put out next week.
The marketing budget is what’s driving a lot of the prices of these bigger titles. You see a Superbowl Ad for the new Call of Duty or GTA game? That’s $5 of the sticker price right there. Sometimes firms are spending 50-100% of the actual production cost of the game to tell you to buy the game. Other times they’re just going out to the gaming mags/influencer groups and leading you with “The game is coming!!!” news articles for years at a time, hoping to build a critical mass of pre-orders to fund the next title in the pipe.
Once the game is out, though, its done. Anything you can flip it for is free money for the owner of the property. So why not re-sell the SquareEnix back catalog for $10/ea? Tune up the graphics a bit, maybe spring for a few new cut scenes. You can take a title that landed on shelves in the mid-90s and turn it into another eight-figure release just by hyping it back up again.
Piracy is free. If you’re charging 70usd for a game, then I’d rather just spend the time and pirate it. If it’s 10 bucks, Im just lazy to do a Google search and pay you for it.
That plus so many games that are genuinely good and I have lots of hours into are in the $5-20 range.
Plus those 70$ games invest so much of that $ in fucking you with DRM.
Oh fuuuuuck the DRM. I purchased CIV5 for my phone and it requires an active internet connection or it boots you out. I only play on an airplane. So I ended up downloading the pirated version so I can play the game I purchased.
Almost all of the “Top 10 most replayable games” I have are Indie games, especially in the last 10 years.
They’re games like Factorio or Project Zomboid which I keep getting back to a year or two after I last played so much of it that I got fed up.
Glitzy AAA open-world-ish games have beautiful visuals but their replayability is near zero, worse so for games which seem open-world but are in fact linear.
Mind you, some older AAA jewels in that style (such as Oblivion) do get me to come back eventually, but it takes something like 5+ or more as I basically have to forget most of the story before it’s interesting to play such a game again.
If Price matched “Hours of Fun”, almost all of the AAA stuff would be way cheaper whilst many Indie games would be far more expensive.
Glitzy AAA open-world-ish games have beautiful visuals but their replayability is near zero
I mean, I gotta disagree, at least in part. Some of these games don’t age well. But I still know folks who line up for the “WoW Classic” experience. Hell, I know people who have been playing since the game came out in '02/'03(?) and now they’re out playing with their kids. I know one family who plays with their grandmother, ffs.
I think one thing that really gave Blizzard and Nintendo titles staying power was the choice to deliberately tack towards the cartoon-y style of art. When you’re not going for that hyper-real experience, the games age better. Hard to pick up a vintage Laura Croft or Devil May Cry without feeling its age. But Wind Waker? Mario 64? They do just fine.
Fallout New Vegas still hooks me in.
Charging anything is tricky.
I’m comparing it to what I could be getting for free, either with torrents or emulators.
Most games being released aren’t even worth my time, let alone my money.
This, I think, is the big open secret about the push for consoles to move towards pure digital distribution.
It’s easier to not have to compete against your back catalog for gamer attention, if you cut off end-users ability to access it!
Rockstar already tried something like this, when they released the
DefinitiveDefective Edition.It failed successfully, in no small part to the remaster being absolute garbage, but for the AAA publishers, it’s merely a small setback that they will try again in the near future.
Most games being released aren’t even worth my time, let alone my money.
I dont think you are in their target group then.
Buying power is down. If they want me to spend more, capital has to pay me more.
I’ve got to be honest, the price of a game is probably the least important factor on whether I make a full price purchase.
I’m not going to rush out and buy something I’ve no real interest in. I can count on one hand the number I’ve made this generation. On PS2 I’d be grabbing something every week or two, but now I just can’t get excited for the latest and greatest updates on old formulas. Half the time I buy just to encourage them to make more games like that, like I did with Talos Principle 2, Astro Bot and Split Fiction.
I might pick it up later if I feel inclined, or see it on a decent discount. Like Clair Obscur, that I picked up for £29 in a sale just because I remembered it existed and fancied something to play over the winter holiday.
I had to drop my “under 5 bucks” rule because games don’t drop that low anymore. 10-15 is where it’s at now, for better and for worse
Yeah the subtext of the article is the more interesting point, that good quality indy games are perhaps a bit more expensive.
I’m still holding to it, but I agree, it’s getting harder and harder to find stuff on sale for less than $5. Especially if you’ve been on Steam for a long time and have a large library already.
SUICIDE SQUAD FOR $3.50 GAMERS REJOICE
~/s, obviously~
Not only that, but charging full price for a game and then charging $15-20 for cosmetic DLC is fucking wild. If I’ve paid you $60+ for a title, I expect the full experience. If you want to add some shit a year down the line to lengthen the life, I’m on board, but day one DLC that costs more than the base game was played out the moment Bethesda graced us with horse armor. I’ve gotten more joy out of Vampire Survivors than I have out of any Ubisoft and EA games in the last 20 years combined.
I was considering buying Risk of Rain 2 on sale yesterday for 9€ but buying all the DLCs costs 45€.
For what it’s worth, only one player needs the DLC for everybody in the session to use it, which is pretty cool of the devs to allow that in this day and age.
That is very interesting 🤔
Thanks!Unless something changed, players who don’t own DLC can’t play as the DLC characters. I believe they can interact with all the rest of the content normally, just locked to the vanilla character selection (which is still broad and fun enough, and further expandable with mods).
Yeah thats about what i expected.
This is one of my favorite games and I haven’t bought any DLC, my friend has and I mooch off of them when we play :)
Let’s see, 70-100+(!) bucks for the (yawn) twentyseventh COD with a 4 hour campaign, or 20 for a game that is complete and lasts for dozens if not hundreds of hours?
Yeah, my choice is easily made.
it kinda feels like the more expensive a game is, the less value it seem to have.
The most expensive game I own is Baldurs Gate 3 (@ $70 CAD) and it’s the only game that was worth full price in my 12 years of activity on steam and over 250 games purchased. My next most expensive game was $30 CAD and I only bought a few games that high.
That’s exactly it, was looking for this comment.
factorio has mods that last thousands of hours. they’re free additions, and the full game with its dlc is only like 60USD. is ridiculous.
THE FACTORY MUST GROW THE FACTORY MUST GROW THE FACTORY MUST GROW THE FACTORY MUST GROW THE FACTORY MUST GROW
I’ve got something like 200 hours in Vampire Survivors, and it cost me less than a fiver
The price has crept up with the paid expansions, but holy shit do NOT sleep on the Castlevania one. It doubles the base game content, and fits in great.
I’m burnt out on it at this point. In the whole bullet haven gameplay loop.
Don’t forget that Fallout New Vegas regularly drops below 15$ with all the DLC
Thing is, I can also NOT play games and spend my money on other hobbies.
Yeah I’m a very patient gamer, I’m perfectly happy to just play games on my Steam Deck years after they come out. If there’s something I want, I’ll usually just wishlist it and let it sit there until it goes down to a price that seems reasonable. Much better to get it for $15-20 with all the DLC and bug fixes than paying $80+ for an unfinished buggy mess IMO.
i will continue buying the games and not playing them, tyvm
A person of culture, I see.
I have the time to play games. I own many games. Yet I am not playing them. Why? I used to love games. Why can I not get sucked in anymore?
Depression and anxiety, probably.
I am anxious about nothing and feel the whole range of human emotions, hope for the future, enjoyment of other things. I feel quite happy most of the time actually.
i’v heard some people say this sort of thing is likely that your subconscious or whatever just isnt being “fulfilled” by that level of activity, that you got to try something a little “higher” like creating your own game/telling your own story
Not a bad idea. I’m 90% done my erotic Star Trek the next generation fan fiction. One more graphic sex scene and it’s done. I could finish that.
I used to be like that. Had a huge backlog of games and didn’t play any of them. The the steam deck happened …
That’s why they add gambling mechanics in games. That way many can not stop playing.
Yeah, especially since I know I likely wouldn’t play it much.
On the other hand, if it was free (also as in money) and open-source, and I liked it, I could donate. Although I don’t have much money, so probably just smaller amounts, better than the 0 I do right now by not gaming instead.
For example, I absolutely wouldn’t pay $9.60 for Binary Eye (barcode/2D code scanner app) if it cost that much, but as a donation that was fine.Well, I could make an exception for games on physical media. I like it, and it has resale value.
Always compare value and price.
More often than not, AA games seem to come with a AAA price tag.
