Want to know why indie games are priced at $10 to $15?
Becaue AAA has been putting everything they’ve made in the last decade on Steam and it’s all going for $20 - $25.
Indies can’t launch at that price point anymore because they’re competing with AAA games from 10 years ago that have been discounted to death.
The Steam winter sale is the best example of this, where most people will buy RDR2 for $19 instead of the new mega hit indie that’s $20. So indies have been lowering their price to actually get sales. That’s why team cherry priced Silk Song at $20.
Basically, AAA is now just competing with the bottom part of the market they spent that last decade flooding.
They’re complaining about people actually choosing where to spend their money wisely because that means they might actually have to make a good product if they want to sell a game for $70.
Terraria has always been $10. Stardew Valley: $15. Undertale: $10. Braid was $15 when it launched, and even then, people were bitching about the price. So, the price tag has always been in that range since the first indie game launched.
I think you’re ignoring the incredible amount of oversaturation in the industry. Games are everywhere. I could throw a thousand sticks into the wilderness and it would smack into a thousand different game studios, all working for years on their big hit that (in their eyes) would make them millions of dollars.
But, people don’t have time to even play their own Steam backlog. On average, people buy more games than they even have time to play, and that’s not even counting the sheer amount of movies, music, TV shows, YouTube videos, whatever that is competing for people’s time. If they are playing video games, then they are not watching or listening to other media.
It’s not just the gaming industry. The entire creative industry is propped up on the backing of a 98% failure rate, or sometimes even a 99.99% failure rate. The lucky few get to spout off their survivorship biases, under the bones of former companies and individuals, crunched under the weight of oversaturation.
Thanks! 🙂 Appreciate you confirming that. We actually changed the price of our latest game to $10 (from $20) because we launched last December and got buried by AAA selling for $15.
Almost every dev team we talked to this year felt the same about the $20 price. That is, it’s much better to go out at $15 or $10 as a LOT of people see indie games at that price as better than modern AAA. (All while still holding out for classic AAA that go on sale for $20.)
And that being said, I’m totally cool with losing a sale to MGSV or Witcher 3 😁 Just wish the $20 space wasn’t getting so crowded. It’s making it rough for the smaller teams to compete at that price too now.
As an indie dev, this article is fucking stupid.
Want to know why indie games are priced at $10 to $15? Becaue AAA has been putting everything they’ve made in the last decade on Steam and it’s all going for $20 - $25.
Indies can’t launch at that price point anymore because they’re competing with AAA games from 10 years ago that have been discounted to death.
The Steam winter sale is the best example of this, where most people will buy RDR2 for $19 instead of the new mega hit indie that’s $20. So indies have been lowering their price to actually get sales. That’s why team cherry priced Silk Song at $20.
Basically, AAA is now just competing with the bottom part of the market they spent that last decade flooding.
They’re complaining about people actually choosing where to spend their money wisely because that means they might actually have to make a good product if they want to sell a game for $70.
Terraria has always been $10. Stardew Valley: $15. Undertale: $10. Braid was $15 when it launched, and even then, people were bitching about the price. So, the price tag has always been in that range since the first indie game launched.
I think you’re ignoring the incredible amount of oversaturation in the industry. Games are everywhere. I could throw a thousand sticks into the wilderness and it would smack into a thousand different game studios, all working for years on their big hit that (in their eyes) would make them millions of dollars.
But, people don’t have time to even play their own Steam backlog. On average, people buy more games than they even have time to play, and that’s not even counting the sheer amount of movies, music, TV shows, YouTube videos, whatever that is competing for people’s time. If they are playing video games, then they are not watching or listening to other media.
It’s not just the gaming industry. The entire creative industry is propped up on the backing of a 98% failure rate, or sometimes even a 99.99% failure rate. The lucky few get to spout off their survivorship biases, under the bones of former companies and individuals, crunched under the weight of oversaturation.
I think you probably hit the nail on the head here. I’ve been holding off on MGSV because it’s $20, and I’m waiting for that 50% off sale.
Buuut, that didn’t stop my from buying silksong at full price. Or Factorio. :)
Thanks! 🙂 Appreciate you confirming that. We actually changed the price of our latest game to $10 (from $20) because we launched last December and got buried by AAA selling for $15.
Almost every dev team we talked to this year felt the same about the $20 price. That is, it’s much better to go out at $15 or $10 as a LOT of people see indie games at that price as better than modern AAA. (All while still holding out for classic AAA that go on sale for $20.)
And that being said, I’m totally cool with losing a sale to MGSV or Witcher 3 😁 Just wish the $20 space wasn’t getting so crowded. It’s making it rough for the smaller teams to compete at that price too now.