2 hour movies are also competing with streaming services like Netflix where people can see many more hours of TV shows and movies for less. Some just stick to youtube which requires no money and has some free movies there too.
Its like how people can drop hundreds and thousands of hours on f2p games without spending any money. $/hr valuation is outdated.
To be convinced to spend, consumer has to be convinced what a game is offering is unique to other cheaper and sometimes free alternatives. $/hr is something they will have a hard time competing with.
2 hour movies are also competing with streaming services like Netflix where people can see many more hours of TV shows and movies for less. Some just stick to youtube which requires no money and has some free movies there too.
Its like how people can drop hundreds and thousands of hours on f2p games without spending any money. $/hr valuation is outdated.
To be convinced to spend, consumer has to be convinced what a game is offering is unique to other cheaper and sometimes free alternatives. $/hr is something they will have a hard time competing with.