The commercials are meant to speak “directly to ICE agents who may be grappling with guilt, burnout, or moral conflict over their work” – providing a counterpoint to ICE recruitment commercials and to commercials where Noem advises migrants to self-deport.


The group has been suffering from low morale for months. They thought they’d be taking on all these vicious criminals, as the propaganda told them, but have been mostly arresting gardeners and construction workers… And the whole country just hates them.
Yeah, a lot of the guys who leave or take interviews have mentioned “we thought we’d be taking out criminals, not people who look like my grandma.”