The commercials are meant to speak “directly to ICE agents who may be grappling with guilt, burnout, or moral conflict over their work” – providing a counterpoint to ICE recruitment commercials and to commercials where Noem advises migrants to self-deport.
Sure, but it’s their commercial, they don’t need to have their actor say “That taco bender raped 14 white women.” or whatever.
They don’t need to change an ICE agent’s entire worldview. Nor are they likely to, if it’s an ardent white/christian nationalist, a MAGA fascist. The target audience would be the ones that are ordinary law and order authoritarians. Getting them to think “I can’t justify arresting the good ones.” is sufficient.