Read the article & comments. Seems like they were already kinda heading in that direction anyway, but I doubt it was due to just scraping by so much as the ever-present “maximizing profits” business mandate.
Maximizing profits by increasing price does not work in commodity markets unless you are forming a cartel or monopoly. If your goods are fungible you don’t have customer loyalty.
Read the article & comments. Seems like they were already kinda heading in that direction anyway, but I doubt it was due to just scraping by so much as the ever-present “maximizing profits” business mandate.
Maximizing profits by increasing price does not work in commodity markets unless you are forming a cartel or monopoly. If your goods are fungible you don’t have customer loyalty.