Looks like I’m spoiled for choice. Temu has exactly the same for 11.29. Not that I’d be purchasing from either place; it’s just another example of Amazon’s enshittification.

  • Truscape@lemmy.blahaj.zone
    link
    fedilink
    English
    arrow-up
    93
    ·
    edit-2
    3 days ago

    It’s because of the US patent and trademark office. Not many people are competing with those who slam their heads on the keyboard for their brand names.

    Amazon required a US trademarked brand name after the first bout of “el cheapo boot leg” products hit the news cycle (the pajamas on fire and hair curlers that would kill you), so we had these alphabet soup brand names ever since.

    • mech@feddit.org
      link
      fedilink
      English
      arrow-up
      16
      ·
      edit-2
      3 days ago

      I read that it’s to avoid internal competition.
      A Chinese company manufactures a product (or parts of it) for a Western brand with high quality control standards.
      Half the production output meets the standard and is sold under the Western brand name for a higher price.
      The other half is sold much cheaper, with a brand name that sounds unappealing to Western customers but can still be sold to Asian markets or people who don’t care and only look at the price.

      So the English name sounds bad on purpose to steer Western buyers towards the more expensive brand with a higher profit margin.

    • Clent@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      2
      ·
      2 days ago

      Amazon does not require a brand but having a brand allows the seller better access into amazing seller’s tools.

      Amazing incentivizes this shit and does not give a fuck about it. They could be easily detecting this using LLMs but they don’t because they only care so it profits.