The alternative to loving food is to eat as a necessity and seek to optimise it. Various combinations of industrialisation, the Protestant work ethic/disdain of unproductive hedonism, neoliberal financialisation of food production/distribution (hence the flavourless “water bomb” tomatoes that last longer in the supply chain, for example) and possibly endemic low-level depression could do this, to the point where the norm is just to get the necessary calories and a dopamine hit from some sugar/salt/fat and anything else seems suboptimal.