Yeah but how was the data collected? At bars and pubs? The cost of alcohol has always been pricey but its been very expensive for gen z. We had pre-drinks before going out and then didnt spend much at the pub coz we were already on a few things. Im in my 30s now and i still do predrinks before going somewhere or i just dont drink coz im not paying $20 for a shot of gin with some tonic water