The company appears to embrace the camp name by retaining the tagline from the 1980s, “It’s hard to have a Gaytime on your own”. Footage from the 1980s commercials were reused in 2015 to celebrate the launch of the new flavours. The in-home boxes feature the words “4 delicious chances to have a gay time”.[15] Ads featuring the slogan also occasionally featured men who would accidentally get into risqué positions whilst trying to get a Gaytime.
It sounds like it’s intentional at this point.
https://en.wikipedia.org/wiki/Golden_Gaytime
Heh, I had to look one of those up. Classic.
https://www.youtube.com/watch?v=rKVdYZEfkNA