It seems as though many people aren’t reading the article, Sony was testing lower prices for the test groups, not higher. That sounds like the opposite of price gouging to me.
If you get the lower price only with the app etc. it’s a price increase for anyone without the app. When most of the users have the app and are locked in the prices get changed based on an algorithm and everybody pays more than before.
It seems as though many people aren’t reading the article, Sony was testing lower prices for the test groups, not higher. That sounds like the opposite of price gouging to me.
If you get the lower price only with the app etc. it’s a price increase for anyone without the app. When most of the users have the app and are locked in the prices get changed based on an algorithm and everybody pays more than before.
It’s just a test. Doesn’t mean they won’t use it the other way.
Probably just seeing how much people notice and why.
Or maybe they’re testing how many more sales they make when discounting more.