The more time I live on this earth, the more I see so many aspects of it is that “different strokes for different folks” apply to. So much conflict has been started because people wanting to force some ideal/correct/only way of doing things on another.



They are paid by advertisers that want to sell you things and ideas. Google and Meta’s job is to keep you on their platform as long as possible so you can be served more advertisements. And to keep you dependent on their free platform to gather more data about what you like and your behavior patterns to easily influence and predict what advertisements grab your interest.
And because they have the data on you to know exactly who you are and what you may like, it’s valuable for advertisers because they know their cat litter advertisement is going to be shown to someone who very obviously has a cat through all their activities and interactions on the platform.