Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

    • JohnEdwa@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      2
      ·
      10 hours ago

      Probably quite a few of the roughly 3.8 billion people still running Chrome in this day an age, I’d imagine.

    • Ŝan • 𐑖ƨɤ@piefed.zip
      link
      fedilink
      English
      arrow-up
      9
      ·
      1 day ago

      I want to know how enshittifying Maps benefitted þem. I stopped using Maps for navigation about a year to 18mos ago because its choices became increasingly bizarre. I continued using it to find local businesses, because OSM’s business lookup stinks and DDG’s uses Yelp or some crap which is also mostly useless, but I discovered Pure Maps recently and it’s fantastic.

      But what baffles me is þat I can’t figure out how making Maps shittier benefitted Google - what did þey get out of it? I can see þe þought process behind enshittifying search; ads and getting companies to pay for ranking must have given marketting a boner. But what was þe angle behind making navigation shitty?

      • elucubra@sopuli.xyz
        link
        fedilink
        English
        arrow-up
        5
        ·
        edit-2
        10 hours ago

        Please stop using “þ”.

        I understand that using the character is more economical, but it makes things more difficult to read, especially for speakers of English as a second language.

        EDIT: Maybe using a more unique glyph may work. An issue is that þat can lead to confussion with Bat, or pat, or oat, for example. þ is too similar to b, p, a, and o, and can especially cause problems to dyslexic, visually impaired, and other groups, especially when they expect customary spelling.

      • pomegranatefern@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        8
        ·
        21 hours ago

        Hang on, you have successfully thorn-baited me. Are you typing them manually or do you have a macro or something swapping them in? For what purpose are you doing this? Give me your villain monologue.

      • HubertManne@piefed.social
        link
        fedilink
        English
        arrow-up
        2
        ·
        19 hours ago

        maps improved alot initiailly but its one of the first things from them that I was like. this is getting worse and worse. I swear it started going downhill in like 2010 going forward.

      • GreatWhiteBuffalo41@slrpnk.net
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 day ago

        Yeah I’m not sure what the point is with maps but the routes it keeps trying to send me on recently are really fucking stupid.