In a long post titled “Our commitment to Windows quality,” published on Microsoft’s website and sent via email to millions of members of the Windows Insider Program, Windows boss Pavan Davuluri laid out a laundry list of changes Microsoft plans to make in Windows 11, starting this month.
What’s most remarkable about this post is what it doesn’t contain. Here’s how Davuluri kicked things off:
Every day, we hear from the community about how you experience Windows. And over the past several months, the team and I have spent a great deal of time analyzing your feedback. What came through was the voice of people who care deeply about Windows and want it to be better.
That paragraph belongs in the non-apology Hall of Fame, with a cross-reference to “Friday news dump” – a classic PR technique that aims to minimize media coverage of the awkward news being released.


Remember when a couple of critical CVEs went unnoticed and unpatched after disclosure because no one from Microsoft actually reads the insider hub lol.