Literally’s absolutely over-used, and usually used wrongly. I think we’ve lost our collective memory of Valley Girl Dialect – so grody.

“The ask” and “the spend” are a newer bit of scumbag coke-addled salesman dialect that has crept out into the light. Someone will ask “what was the ask on this?” where they mean to ask what the request or question was. Similarly, salesman use “the spend” in place of “the invoice” or “the budget”.

It’s like when “do lunch” or “action this” was used unironically.