imo even in socialist societies brands need some protection because it’s possible to have higher quality or “differently moral” products still where people can choose the cost trade-offs of the products they use which means one product shouldn’t be able to use the investment/differentiation of another product in brand (and to a point ux research as this disincentivises usability and feeling over brochureware and copying investment in non-tangibles) to pretend to be the different product

mozilla can be legitimately pro-foss-software in its mission and not include pro-foss-everything in furtherance of that single goal

even then though mozilla provides downloads of their kit assets

heck even marketing - to a point - is necessary to foss software… linux probably wouldn’t have taken off without the investments of microsoft and apple in making consumer hardware both usable (relative to early computers) and marketable