A correction to make from the research I did:
Mozilla did not say that Kit is non-binary or uses they/them pronouns. Nor did they use they/them pronouns for Kit in official material. They pointedly avoided using pronouns for Kit at all, to keep it ambiguous. It seems like their intention is for the user to see Kit as whatever gender they want Kit to be.
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
https://brand.mozilla.com/d/5UkPdpbtt8LS/visual-elements#/-/mascot-1
Ah, I had not found that page from my research. That seems to explicitly represent the intention that Kit can be whatever gender people want Kit to be.
That’s a weird way of saying non-binary. Especially considering that they/them pronouns can be used for anybody and that’s kind of the point
Oh that’s kind of neat.
Better than some other decisions Mozilla has made recently…
Wait, so Firefox is switching to (web)Kit?
This is how you do a non gendered mascot, it’s clearly a fox. Fucking Salesforce and its horrible “Astro” which has no gender, also, no ethnicity, wears several costumes on top of each other AND has no mouth.
It’s the perfect corporate identity : a being deprived of cultural origin, identity and opinions.
It’s interpreted.
What was particularly binary about the old mascot?
Compile them from source
