“Capitalism is the extraordinary belief that the nastiest of men, for the nastiest of motives, will somehow work together for the benefit of all.”—John Maynard Keynes

The ultimate goal of capitalism is to maximize profit. Competition means there is a race to the monopoly threshold and the consumer temporarily benefits until the race is settled. But the business always wins because the market is set and the product now part of a habit or routine that consumers will pay a premium to maintain in their lives.