Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026.
Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could’ve given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they’re calling this.
I think Vision Pro was doomed regardless. Go back and watch the iPhone announcement, then the Vision Pro announcement. Every single person in the auditorium when Jobs is presenting the iPhone is thinking of the thousand things they can do with that device. In the Vision Pro announcement, there’s none of that energy. If they released something that left zero question as to its purpose, the price could sit at $3K and they wouldn’t be able to make them fast enough. Instead we got an Oculus that won’t support most games and costs 6 times as much.
I think Vision Pro was doomed regardless. Go back and watch the iPhone announcement, then the Vision Pro announcement. Every single person in the auditorium when Jobs is presenting the iPhone is thinking of the thousand things they can do with that device. In the Vision Pro announcement, there’s none of that energy. If they released something that left zero question as to its purpose, the price could sit at $3K and they wouldn’t be able to make them fast enough. Instead we got an Oculus that won’t support most games and costs 6 times as much.