A new form of capital is ascending: cloud capital—networked algorithmic machines that grant their owners remarkable powers to modify our behaviour. And just as financiers needed neoliberalism, today’s tech lords need a new ideology to legitimise their rule. I call it techlordism.

    • captainlezbian@lemmy.world
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      7 hours ago

      Simple: they can’t imagine not being at the top, and they’re so empty inside they don’t see why it sucks to be at the top too. All they see is their own ambition and their belief in the inferiority of others. They don’t understand that megacorp leaders or kings both are stuck forced to rule as long as possible while under constant threat by those who wish to take their place or upend their structures of power.