“In the world I see you are stalking elk through the damp canyon forests around the ruins of Rock feller Center. You’ll wear leather clothes that will last you the rest of your life. You’ll climb the wrist-thick kudzu vines that wrap the Sears Towers. And when you look down, you’ll see tiny figures pounding corn, laying stripes of venison on the empty car pool lane of some abandoned superhighways.”

Tyler Durden in Fight Club. There’s a similar, slightly shorter version in the film when the narrator is in his “coma” and wakes up to Tyler gone, this is the dialogue Tyler speaks as he is abandoning the narrator just as the narrator’s own father abandoned him.

I don’t know how to read that any more clearly as a complete rejection of modernity, not just consumer culture.

I haven’t read this book in almost 20 years myself, but I remember these salient aspects of the text.

EDIT: Does no one else remember this kind of media from the early 2000’s (and really made it around on reddit, it was quite popular) clearly inspired by Fight Club and the “what to do in an emergency” flight cards, which the comic obviously mimics. To act like this wasn’t a major theme is literally absurd. The comic is presented in “how-to” format starting as a white collar office worker riot that eventually leads to the office being a tribal society inside the office building.

Obviously Fight Club Inspired Comic:

Emergency Flight Card from Fight Club: