Maybe… But letting less people see it early is what you do when you think your movie is going to suck. Alternately, when you think “The people won’t understand your art”.
No, influencer screenings preempting professional reviewers are what you do when you want to artificially generate hype from undiscriminating fans. The article I don’t think you read even points this out almost immediately:
The move bucks the trend of studios getting ahead of professional reviews by inviting fan-site bloggers and influencers to see major releases in advance and then letting them post (often highly enthusiastic) mini reviews on social media.
Influencers are unlikely to pass harsh judgment in cases like this because they think that their fancy business trips are a reward and they don’t want to miss on the next ones. Their opinions are worthless.
That’s a fair take, he may be doing it for the wrong reasons… but I’m just on a “fuck all influencers” bandwagon and always have been, so stopped clock and all that.
Maybe… But letting less people see it early is what you do when you think your movie is going to suck. Alternately, when you think “The people won’t understand your art”.
No, influencer screenings preempting professional reviewers are what you do when you want to artificially generate hype from undiscriminating fans. The article I don’t think you read even points this out almost immediately:
Influencers are unlikely to pass harsh judgment in cases like this because they think that their fancy business trips are a reward and they don’t want to miss on the next ones. Their opinions are worthless.
That’s a fair take, he may be doing it for the wrong reasons… but I’m just on a “fuck all influencers” bandwagon and always have been, so stopped clock and all that.