There is in fact a fair amount of shady finance going on in the breast cancer awareness industry:

https://en.wikipedia.org/wiki/Pinkwashing_(breast_cancer)

Learning about the Susan G. Komen foundation was the first time I started to really think critically about donations to supposed charity organizations. Where does the money go, and how much of it actually ends up supporting the ostensible cause?

Don’t believe what people tell you about their goals and motivations. Follow the money.