The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.
McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.
The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.
Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.
We’ll be right with you shortly, Please enjoy this word from our sponsors:
[two 30 second video ads]
Just a reminder, next time, use our app, and for a small monthly charge, you can skip the advertisements in our drive-thru lanes. Just purchase the McD Express-Pass and you’ll be heading right to our pickup window at lightning speed!
Oh god. This is the future. The Disneyworld price structure at McD’s.
Why pay to remove ads when you can pay and still have ads?
Subscriptions are better than ads. You pay those even if you don’t go.
Blursed comment, but it does seem probable.
Why am I subscribed to this fucking community if all you’re going to post is clickbait about advertising. Jesus Christ fuck this place.
Looks like you’ve made some good contributions to the community…
McSellout is going to be a banger.
I can’t remember the last time I ate at McDonald’s. It’s been twenty years or more.
why on earth would I be at an american-owned fast food chain that is renowned for serving overpriced crap out together by somebody who couldn’t give a half a fuck about the burger being even moderately presentable?
oh, and the drive thru? I haven’t been in one of those in years. I’ll walk inside, thanks, then bitch about how they’re prioritizing drive thru customers over the one person literally standing in front of them
Removed by mod
My favorite thing is that Russia, China, Iran, Saudi Arabia, Isreal, Etc can mess with our elections, our media, and our politicians. And our allies wag a finger at us and tell us to fix it ourselves. Shitty allies.
Can’t fleece us enough with stupidly-expensive junk food, now they’re also cramming advertising down our howling pie hole
They are going to put ads on the burger buns…
The day they do that, McD’s is toast. Muddying your image will just scuttle the original.
People still go to McDumbass?
I went vegetarian almost fifteen years ago and aside from a brief stint of working there out of desperation, I’ve had no reason to go in one because there’s nothing there I can eat (no McPlant in the US). I don’t miss it. At all. And from everything I’ve heard their food has only gotten worse in that time.
No, there is no reason to be eating that trash, that hot candy masquerading as food. And yet people will continue to do so, because they are addicted to it. That word carries a lot of stigma, but it’s the fact.
No, I won’t. I don’t eat that crap.
Same here. But I’m afraid, things like and AI pricing will spread.
Let’s boycott them all very loudly at the onset.
If restaurants follow suit (seems like Asian restaurants usually go the trch route) you can kindly leave feedback to the owners (if it’s locally owned). They’re people after all
deleted by creator
I do go to fast-food once in a while, but in my experience McDonald’s is really the worst of them, mediocre is too generous. Not any cheaper for basically cardboard.
There is a mexican food truck that will give me two meals worth of food for $10. I haven’t eaten “fast” food in a long time, but I live in the city. There is an indian grocery store that sells samosas, as well as other items, hot and ready.
I would rather hit a Quick Trip or Circle K before I would touch McDonald’s or any YUM! brand, basically any fast food or chain. And I am still not keen on gas station food. I eat from locally owned if I eat out, usually. (grabbing food while going on site at work will cause me to make exceptions: still won’t do McDonald’s. I have done Arby’s if they have a good deal, or Subway has a good meal of the day).
That truck is probably faster than McDonald’s too
Chipotle is stellar if something prepared and warm is needed and you have a fridge+microwave where you’re staying. Ask for extra beans and rice, get a bunch of salsa (and a cup on the side) and a pack of cheap tortillas from another store. You can get four or more meals at 300-400cal each from one bowl, more if you have some cheap chips and salsa with it!
If you have a stove and lettuce, you can really “fancy” it up—plop two spoonfuls of bowl stuff on a tortilla, wrap it up tight, and shallow fry each side until brown. Mmmmmm
At that point why not just buy all the ingredients
Because your hotel room doesn’t have the means to prepare those ingredients. Or you’re homeless and only have access to a fridge and microwave, if you’re lucky. Or your shit is broken. I did say “if something prepared and warm is needed,” which kinda disqualifies buying all the ingredients and making it yourself.
Bring a hot plate and a pot. Viola! You can cook in hotel.
Yeah that’s a thing anyone ever does ever. Brilliant.
Motel. Coleman or backpacking stove then. Even a charcoal grill outdoors.
The price went up. It’s not expensive comparatively. Certainly not compared to the imaginary local food that’s magically avoiding cost increases.
The hell it’s not. I can get a lot of food for the price of a mcshit meal.
Show me. Where are you getting an equivalent burger for cheaper?
Dary queen.
deleted by creator
With Sysco, everyone serves same microwaved crap
So they have a financial benefit now in slowing down food delivery times?
I refuse to believe that making every single drive through order pull up and park makes the experience better for anyone. It’s about artificially driving down wait time metrics by making us wait more inconveniently for everyone. Nonetheless, I’m sure they will be happy to install ad screens in their numbered parking spots.
Just stop doing it.
“Nah, I’ll wait” is a perfectly valid response.
That’s how you get a burger with saliva sauce
I like the cut of your jib. Is there anyone that plans to use the Mc.D drive through that can test this and report back on the results?
I guess they do now.
Urrgh! Doesn’t it feel exhausting that they want to extract more and more from you, including your attention whilst you’re browsing the menu.
mcdonalds has declining profit for like years already, due to people eating healthier foods, or alternative fast foods, or odering doordash.
If you stop supporting unnecessary animal suffering you cut out a lot of unethical businesses like this from the start. I haven’t eaten there in years and wouldn’t bother if it were free.
In a world where every fast food joint is vegan, this would still happen. I’m not pro meat, I just don’t like equating unrelated things. As soon as meat substitutes become profitable and marketable enough, McDs will switch to them. And they will continue to extract as much profit as they can.
They already started. Textured Vegetable Protein. It’s very profitable. Every time I bring this the focus shifts to that I eat meat. Completely ignoring that all sorts of fillers are being used, some of which aren’t even disclosed and at a certain point you wonder what percentage of it is actually meat. It’s kind of like my late dogs treats had wood pulp mixed in.
Ignoring McDonald’s entirely, what chain restaurant doesn’t have meat on the menu?
There is Slutty Vegan as one I’m aware of because of the memorable name. Only a few locations but spread out.
I assume there aren’t many vegan/vegetarian chains with a lot of locations because I couldn’t find any with more than a dozen locstions, but they do exist.
Note: I eat meat and also enjoy a lot of meatless meals.
You cut out a lot of unethical businesses.
You aren’t incorrect. We don’t have other good options though. There may be plant based options that work, but we don’t have access to them well.
I don’t eat fast food though, fuck McDonald, I fucking hate cllowns.
Its already annoying enough that the menu changes as you’re looking at it.
Haha. ‘Next time’.
Don’t you have enough fucking money, McDonald’s?
iNfInItE gRoWtH! eXpAnD oR die!
Late stage capitalism sucks
