Eventually their stock price will crater if the platform hollows out any more. Companies pay a lot of money for advertisements and they measure the effectiveness of the ads. Ad platforms (usually) spend a lot of money to ensure that impressions aren’t wasted on bot traffic.
If you shed your user base while amplifying bot accounts, there’s no reason for companies to bring their ad spend to you.
Once again MBA greed and short term thinking wrecks something that had value.
Eventually their stock price will crater if the platform hollows out any more. Companies pay a lot of money for advertisements and they measure the effectiveness of the ads. Ad platforms (usually) spend a lot of money to ensure that impressions aren’t wasted on bot traffic.
If you shed your user base while amplifying bot accounts, there’s no reason for companies to bring their ad spend to you.
Once again MBA greed and short term thinking wrecks something that had value.
Not wrecked. Cashed out. It’s intentional, and they’re just making as much as they can get away with, before the well dries out.
It’s wrecked for the users, sure, but this is what capitalism is. Stealing and selling what others created, for profit, fucking them over.
Bingo, they know what theyre doing, theyre enshittifying.
Gotta squeeze all the blood out of the stone.
They know theyre going down, theyre deciding to make as much money as possible while doing so.
Who cares if that causes mass spread of mis and disinformation? That ain’t illegal, and it is profitable.
Yeah but their terminal failure mode is making the case for Lemmy far more impactfully than its own creators ever can, so there’s that
happy little accidents
Also, if they do not reign in the bots, their data becomes useless for AI companies, so these deals will stop to pay too.