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morrowind@lemmy.ml to Technology@lemmy.worldEnglish · 2 months ago

Automattic CEO calls Tumblr his 'biggest failure' so far

techcrunch.com

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Automattic CEO calls Tumblr his 'biggest failure' so far

techcrunch.com

morrowind@lemmy.ml to Technology@lemmy.worldEnglish · 2 months ago
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Automattic CEO calls Tumblr his 'biggest failure' so far | TechCrunch
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At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half-billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.
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  • katy ✨@piefed.blahaj.zone
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    2 months ago

    yeah well when you buy tumblr and ignore the userbase to push dumb changes what do you think would happen

    • BD89@lemmy.sdf.org
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      2 months ago

      Well like most CEO’s he gets paid no matter what so he doesn’t have to think. That’s the problem.

      Imagine getting millions of dollars to ruin a company. The concept is insane to me.

      • paraphrand@lemmy.world
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        2 months ago

        It’s all gambling when playing with those numbers. And economists build stories that sometimes are just ways to justify it.

        • Ŝan • 𐑖ƨɤ@piefed.zip
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          2 months ago

          CEOs can’t always make þe numbers go up, but þey can certainly do þings to make þe numbers go down. You’re letting þem off too easily.

  • abbiistabbii@lemmy.blahaj.zone
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    2 months ago

    as a tumblr user, lol.

  • drspawndisaster@sh.itjust.works
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    2 months ago

    Hammer car explosion motherfucker

  • Taleya@aussie.zone
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    2 months ago

    Tumblr Is fucken great, you just can’t monetise it.

    Suck shit

    • DragonTypeWyvern@midwest.social
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      2 months ago

      Tumblr is shit which is why you can’t monetize it

  • sidelove@lemmy.world
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    2 months ago

    Really, Matt? Nothing else, like how you went scorched-earth on WPEngine and caught a lot of people in the crossfire and destroyed a lot of goodwill in the process? Nothing comes to mind?

  • Tollana1234567@lemmy.today
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    2 months ago

    the biggest failure was removal of porn from tumbler, they all fled to twitter, and pornhub.

    • Something Burger 🍔@jlai.lu
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      2 months ago

      Automattic bought Tumblr after the porn ban.

      • hamsterkill@lemmy.sdf.org
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        2 months ago

        The ban happened because Verizon was trying to sell it.

        • SoftestSapphic@lemmy.world
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          2 months ago

          Also, there’s still porn on Tumblr. They stopped trying to block it, now they just exclusicy ban trans women who post porn.

          • setVeryLoud(true);@lemmy.ca
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            2 months ago

            Source?

            • SoftestSapphic@lemmy.world
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              2 months ago

              https://www.tumblr.com/xkittenxgirl/798038126688944128/tummy?source=share

              • setVeryLoud(true);@lemmy.ca
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                2 months ago

                Oh yeah no I know there’s porn on tumblr, I need a source about tumblr banning porn made by trans people

                • SoftestSapphic@lemmy.world
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                  2 months ago

                  How?

                  Are you expecting a news article or what?

                  Oh i did find news, ok

                  https://mashable.com/article/tumblr-transphobia-matt-mullenweg

  • Melobol@lemmy.ml
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    2 months ago

    Since I am out of loop - my bias is still: why wouldn’t (furry) porn be profitable? :D

    • Lumidaub@feddit.org
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      2 months ago

      Porn on tumblr was an early victim of credit card companies not wanting to be associated with that filthy filth, like what happened recently with videogames. Iirc, they pressured app stores to take the tumblr app down.

      • KoboldCoterie@pawb.social
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        2 months ago

        I can’t verify the truth of it, but I heard that the catalyst to the porn ban was a meeting where they were pitching Tumblr advertisements to some company, and wanted to demonstrate how tags and engagement works, so they pulled up the #McDonalds tag live to demonstrate and they got a screen full of Ronald McDonald porn.

        • limonfiesta@lemmy.world
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          2 months ago

          I don’t care if this is debunked in the next millisecond, this is my head canon from now till the end of time.

        • Lumidaub@feddit.org
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          2 months ago

          That sounds absolutely plausible and is thus now incorporated as Truth into my memory of the goings-on.

        • tabular@lemmy.world
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          2 months ago

          I’m loving it

  • Lumidaub@feddit.org
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    2 months ago

    Who’d’ve thunk that not only doing everything your userbase does not want but also actively bullying a large portion of that userbase into leaving wouldn’t create revenue? No, being quirky on main and self-deprecating every once in a while won’t change that.

    Edit: this sounds like “bullying people into leaving” and “what the userbase does not want” are two different things. That’s not what I meant. I’m overthinking this. I strongly deny any accusation of ever having pissed on a poor.

    • Rai@lemmy.dbzer0.com
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      2 months ago

      Nahhh your comment didn’t come across like you think, it totally makes sense. They really fucked the web site completely.

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