You ever see Elon Musk or a Steve Forbes or some other business person on SNL? They are desperate to be funny but can’t even land a joke written for them. They don’t know how to be funny but will find a way to be where there is humor. They also run organizations that don’t know how to be human or empathetic but are desperate to emulate it.

Normal folks shy away from this because it’s literally psychopathic behavior.

The old people usually play it out the rest of the way after the brand shows them it.