In a recent survey, we explored gamers’ attitudes towards the use of Gen AI in video games and whether those attitudes varied by demographics and gaming motivations. The overwhelmingly negative attitude stood out compared to other surveys we’ve run over the past decade.
In an optional survey (N=1,799) we ran from October through December 2025 alongside the Gamer Motivation Profile, we invited gamers to answer additional questions after they had looked at their profile results. Some of these questions were specifically about attitudes towards Gen AI in video games.
Overall, the attitude towards the use of Gen AI in video games is very negative. 85% of respondents have a below-neutral attitude towards the use of Gen AI in video games, with a highly-skewed 63% who selected the most negative response option.
Such a highly-skewed negative response is rare in the many years we’ve conducted survey research among gamers. As a point of comparison, in 2024 Q2-Q4, we collected survey data on attitudes towards a variety of game features. The chart below shows the % negative (i.e., below neutral) responses for each mentioned feature. In that survey, 79% had a negative attitude towards blockchain-based games. This helps anchor where the attitude towards Gen AI currently sits. We’ll come back to the “AI-generated quests/dialogue” feature later in this blog post since we break down the specific AI use in another survey question.
I’m pretty sure that you could make a realistic game where all plants & buildings etc use AI generated textures & no one would ever notice. Basic assets like these can be generated very well with great variety & this has never been art. Some people just grabbed a camera & took photos of bricks, houses & plants on the street & in the wild & then uploaded their work to an asset store.
Anyway compared to AI assisted game development there are so many worse things in the industry. Like gacha mobile games or denuvo. Also I think people are super naive to think that studios above a certain size (like 20 employees) would even be able to make games without using AI at all. There would be always at least 1 employee that would find ways to speed up their work in secret, typically way more than just one.