• Scrubbles@poptalk.scrubbles.tech
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    3 days ago

    Not wrong, just corporations saw that hype is real and cultural phenomenons are profitable so now of course they just manufacture it.

    Game of thrones -> The Witcher, Stranger Things, Rings of Power. All try to force the hype

    A really obvious one is barbenheimer. Truly a weird cultural moment. So now every year they try to manufacture that hype again. Last two years was the same with wicked.

    • glimse@lemmy.world
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      3 days ago

      I feel like I saw just the normal amount of marketing for The Witcher and Rings of Power. This time seems excessive but this post is evidence that it’s not for nothing