The entertainment industry faces a troubling paradox: while audiences retreat to familiar comfort viewing and automated content floods platforms with minimal effort, investment in original programming is producing diminishing returns. Research from Kapwing reveals a startling truth about the modern content ecosystem. Analysis of YouTube‘s recommendation algorithm shows that roughly one-fifth to one-third of videos ... Read more
This is the Youtube thing, where the AI slop output from data centres costing hundreds of billions is being used to generate one hundred million in advertising fees.
It’s a good business model, for as long as all the venture capitalists continue to throw all the money they have into the unquenchable fire pit to subsidise it without questioning whether they’ll ever see any payback, and advertisers don’t wonder whether they’re getting any value from placements in the midst of it.