Everyone knows how to sexualize female characters in video games.
But how to sexualize male characters and do “fan service” for the female audience?

I like feminine/twink guys, so everyone recommending bug buff guys 💀💀
But I’m a gay guy so not the target of OP’s question 😅 I just barged in because it’s a dry desert in terms of my preferences out there 💀
To sexualize men for women, you have to understand women.
To men, attraction is largely visual. So to sexualize a woman for a male audience means making her look attractive, and dressed in a revealing outfit. Swapping the genders doesn’t work. A visually attractive man in a revealing outfit is far more likely to appeal to either gay men sexually, or men generally as a power fantasy. To appeal to women you need a fundimentially different strategy altogether.
Consider erotic literature. Its a genre that is disproportionately popular with women. Its basically anti-porn, no visuals all story. Male characters in these stories are almost always sexualized by women for women. The attraction mostly from their choices and actions than appearance. You need a completely different approach.
Go read some smut. Talk to straight women about who and what they find attractive. You have to learn a lot about women to appeal to them. What they are looking for, and how they are looking for it is entirely different from men.
I guess that’s one of the less-acknowledged reasons why you see more sexualization of women in games. It costs next to nothing in terms of game design. Take any game, slap a scantily clad woman on it and bam, you’ve significantly increased your appeal to male audiences. To do the same for female audiences you have to build the entire game around that requirement.
It is almost impossible to avoid romance novels at the library. There are always multiple men, they are always attractive and mysterious in some way, and if it gets down and dirty it gets really dirty.
Interesting. I have had a fair bit of experience with romance novels, and the ‘dirty’ part is always so bland and rehashed that you could substitute one book’s writing in for another’s with no problems.
One of the biggest mobile games on the planet is Love and Deepspace. It is a game that appeals to women(and gay men?) and on top of being kinda conventional videogame, it is the modern version of erotic literature.
I have only seen clips and they were much more spicy than most mobile games, even mobile games that appeal to straight men.
For anyone wanting to know more about these books, Reading Smut is a side-project podcast by the hosts of Reading Glasses. It’s really interesting, with lots of thoughtful guests and often odd books. One of the first episodes covered a book about a door that comes to life and lusts after the woman who lives inside.
Consider erotic literature. Its a genre that is disproportionately popular with women. Its basically anti-porn, no visuals all story. Male characters in these stories are almost always sexualized by women for women. The attraction mostly from their choices and actions than appearance. You need a completely different approach.
Yes, its no visuals. Thats why there isnt 500,000,000 books with fabio ripped and glistening on the covers.
Hey, dont judge a book of smut by the rippling muscled hunk on its cover!
But how to sexualize male characters and do “fan service” for the female audience?
Easy, just add Caius Cosades to your game:

Watch some episodes of Charmed and look at the characters the sisters are flirting with, they are all different kinds of straight woman wish fulfillment.
Ofc women also sometimes are in the mood to get railed and knocked up, then a big hairy muscular guy is often the thing. But that mood comes upon most women relatively rarely. It’s a kind of comfort and trust that makes you want to melt into a guy.
Jiggle Physics Ding Dongs
Conan Exiles has good donger physics.
God I wish I could run that game on my PC. I’m relegated to ginormous goongaboongas on console.
I think Hades is an excellent example of a game which just sexualizes everyone.
I think you need to check out the genre of Otome games. There’s hundreds of weird dating sim style games catered to women which feature a male cast.
It’s debatable of how sexualized these characters are. But whatever they do appeals to their female audience.
So lots and lots of cocaine. Got it!
Cocaine doesn’t even begin to cover what happened during Zardoz.
“Gee I don’t know boss, that’s a lot of hair…”
[gunshot]
“The gun shoots death…”
Werewolf him
And vampire too
Same way. Hot bods, tight clothes, show plenty of skin.
Women enjoying the same things as men? Why, I never!
Says Velma with an oversized sweater, just look at Daphne’s outfit… Like, zoinks, Scoob!
Velma’s short skirt and knee highs though…
Velma’s short skirt and knee highs though…
On all fours… looking fo dem glasses…
She was my bisexual awakening before I ever even realized it lol
Everyone was too busy looking at Daphne to realise Velma had it going on
dorky chicks like you turn me on too!
Wait, I’m pretty sure I’ve seen that one.
Testicle cleavage and beer belly shirts. What’s the sluttiest hair style a man can have?
Thinning on top with the “monk ring” style cut. Nothing gets the ladies going more.
But serious advice for guys, know when to just shave your head man. People like full heads of hair, people like bald, nobody likes thinning. Make the call and save yourself the embarrassment. Bald is beautiful.
Not cleavage. Give 'em the moose knuckle.
They should be so lucky
Seconding the otome comment, and a link to a relevant tag on vndb - you can probably find anything from not very sexualized to pure smut on that list, and there’s often screenshots. https://vndb.org/g542
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Watch jojo. You are gonna get your answer best way possible
Jojo Rabbit? Not sure if Hitler is that sexy…
I’ve tried to get into Jojo so many times for the beautiful men, but I kinda get bored.
Regardless ,thanks Araki. I still love the art.

Strange, cause I’m a straight(ish) dude and it hooked me in season 2. Season 1 was cool, but the hyper batshit insanity of the following seasons hits.
I think I never finished season 1… I don’t remember exactly but I felt it had a lot of filler. Might give it a chance again if season 2 is where it ramps up.
That’s sexualizing men for everybody. He’s asking how to do it specifically for women! It may seem like the same thing but it is different.
According to my wife…
Dress shirt with sleeves rolled up to the elbow.
Kilts.
KILTS!












