• It’s the variable reward that does it. That’s also true for animals. Give a pigeon a button that when pressed gives sometimes nothin or some food and they go haywire and become addicted to pressing the button.

    Then the money men saw it works the same in humans. Hence loot box mechanics everywhere. Press bottom and get variable reward. Whaddya know, some folks are really susceptible to this and hit that button like a pigeon.

    Sports betting is the same, but with the illusion of skill around it.

    • dan@upvote.au
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      10 hours ago

      Give a pigeon a button that when pressed gives sometimes nothin or some food and they go haywire and become addicted to pressing the button.

      My dog goes nuts when I’m in one particular part of the kitchen because her treats are in one of the drawers, even though 9/10 times I’m doing something other than getting a treat for her. The payout is often enough that she puts on a show to try and get a treat out of me lol