I was on a date with this 30ish year old woman. We didn’t know each other, really and we went for a walk with my dog. We talked a bunch and at some point, i brought up billboards and we talked about how silly they are and that i’d go out of my way to not buy sometging that i see ads for etc. She then said: yeah i shoyld really start considering not buying from influencers anymore. I asked her what she means by that, and she said, she has the suspicion that it’s all crap. I laughed and thought it’s a joke. When i was at her place a few days later, her whole flat was filled to the brim with influencer stuff. Like all the shit i ever skipped in podcast ads. Her bathroom was full with what she explained was instagram influencer cosmetics. She was still like: yeah it’s shit, but she still buys it.