They do, but there’s no magical button that they can press to cleanse the internet from marketing bloat or even prevent it from polluting the internet. Whatever they do, there will always be people actively trying to game Google’s attempts to present useful search results for the user. There will always be very well funded marketing departments working full time trying to manipulate any search algorithm, any ranking method imaginable that Google might employ. And they can never be stopped, only managed. A battle that can’t be won, only fought. It’s an impossible task, and despite my burning hatred for Google I still think it’s a miracle that their search results are as useful as they are, given the truly incomprehensibly enormous amount of spam that’s out there.
I understand your sympathy for google (cool album name, btw), but the problem I have with sympathizing with them is: what is their motivation? They already have a monopoly and they make more money if you click on an ad. In fact, if the number one search result is consistently good, you’re much more likely to skip the ads every time. Therefore, Google’s financial incentive is to make search just good enough that you don´t go to a competitor in disgust.
I’m not being cynical, either. There have been various people representing the old guard at Google who’ve come out and said the mission of the company is ever expanding profit at the expense of usability.
Google isn’t a victim in this. Their “attempts to present useful search results for the user” are financially based. Google wants people to pay for the right to be higher in the results, not game the system.
Theres literally buttons for all of that and they are owned by Google. The world’s biggest ad company does have something to with the amount of marketing bloat, believe it or not.
They do, but there’s no magical button that they can press to cleanse the internet from marketing bloat or even prevent it from polluting the internet. Whatever they do, there will always be people actively trying to game Google’s attempts to present useful search results for the user. There will always be very well funded marketing departments working full time trying to manipulate any search algorithm, any ranking method imaginable that Google might employ. And they can never be stopped, only managed. A battle that can’t be won, only fought. It’s an impossible task, and despite my burning hatred for Google I still think it’s a miracle that their search results are as useful as they are, given the truly incomprehensibly enormous amount of spam that’s out there.
I understand your sympathy for google (cool album name, btw), but the problem I have with sympathizing with them is: what is their motivation? They already have a monopoly and they make more money if you click on an ad. In fact, if the number one search result is consistently good, you’re much more likely to skip the ads every time. Therefore, Google’s financial incentive is to make search just good enough that you don´t go to a competitor in disgust.
I’m not being cynical, either. There have been various people representing the old guard at Google who’ve come out and said the mission of the company is ever expanding profit at the expense of usability.
Google isn’t a victim in this. Their “attempts to present useful search results for the user” are financially based. Google wants people to pay for the right to be higher in the results, not game the system.
Theres literally buttons for all of that and they are owned by Google. The world’s biggest ad company does have something to with the amount of marketing bloat, believe it or not.