Tommy Siegel | Bluesky | website
Transcript
Comic in 4 Panels:
Header: It’s That Easy!
Panel 1: The year is 1994. A dad with short black hair, in a blue shirt, red shorts, and white sneakers with calf high white socks, kneels with one arm resting on a knee and the other raised demonstratingly in front of a kid in a green ball cap, yellow shirt, blue pants, and green sneakers. There is a round metal trash can behind them.
Dad: Pick up your litter and save the Earth!
Panel 2: The year is 2004. Same dad, but in brown cargo shorts, brown shoes, and ankle high white socks speaking to the same kid. There is a green recycle bucket behind them.
Dad: Recycle and you can save the Earth!
Panel 3: The year is 2014. Same dad, but wearing a bike helmet, black athletic pants, and black sneakers to the same kid. A bike is behind them.
Dad: Reduce your carbon footprint and you can save the Earth!
Panel 4: The year is 2024. Same dad, but he’s in the same outfit from panel 1. There is a massive fire behind them.
Dad: Completely restructure global economic systems and you may be able to save a remnant of humanity!


The individual action PSAs were a deliberate fraud perpetrated by the worst polluters.
Precisely. It was strategically designed and marketed to shift the blame/responsibility from manufacturers to consumers.
It was a scam and distraction from the start created by advertising agencies.
“If they knew that to save .03 a unit we are dumping this byproduct in the river, they would have our heads on a platter. Get the PR team in here” “Why dont we tell them its their fault for buying it in the first place, but never really blaming any specific product” “Yeah, its all their fault”
Right? People super quick forgot about 1999s Battle of Seattle