The commercials are meant to speak “directly to ICE agents who may be grappling with guilt, burnout, or moral conflict over their work” – providing a counterpoint to ICE recruitment commercials and to commercials where Noem advises migrants to self-deport.
Bold of them to assume that ICE agents have morals. They joined because they have none to begin with. This is like writing a strongly worded letter to a serial killer to stop killing.
They’ll respond to social pressure if they feel their tribe has lost status. Keep up the pressure this Thanksgiving.