They promised us $45k trucks and delivered $100k trucks. No kidding it didn’t sell well.
They actually did sell them discounted down to $50K.
The reality is pickup drivers dont give a fuck about the environment.
It wouldn’t surprise me if Ford literally produced the vehicle because of subsidies.
If they could get a portion of the EV tax breaks, they wanted it.
Now that the current administration is obviously still obsessed with burning oil, it no longer matters.
Large, heavy electric vehicles don’t make a lot of sense. The F-150 lightning was a neat idea, but smaller EVs make far more sense for personal vehicles.
Electric vans would be much better as a work vehicle.
Electric work trucks aren’t ready yet.
I own one, and my experience disagrees with your conjecture.
Quite the contrary, the Lightning makes an excellent work truck for those who actually need work trucks. I know a couple people who use them that way. One of them owns a boat dealership and uses it for towing large and heavy boats every day. The other owns a construction business.
Cough.bullshit.cough.
Yes, an F150 lighning can haul a boat, no, not very far, and half that distance in cold weather.
Who said it was going very far? He tows them back and forth from the Marina to other water bodies in the local area or to customers’ homes.
Lots of people need a truck, not a van. You can’t haul a couple cubic yards of top soil or gravel in a van. I see dozens of Lightnings in my area.
For that you use a $1500 trailer. The bizarre justifications for pickups are hilarious.
This is a common argument, but the vast majority of people at home do not carry gravel or sand on a weekly basis. What they need is a rental truck for those items. The cost of 100k is ludicrous. Comparing to a rental truck you would need to be carrying raw material like that on average 2x a week to even break even with the payments.
I’m talking about contractors, trades people and people who do this for a living.
So 1% of pickup buyers. OK.
Some people actually work for a living, they don’t spend the day replying to email.
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That torque though
If the F-150 Lightning wasn’t terrible and expensive, I might have bought one.
What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage. What they made was a giant crew cab monstrosity that takes up 2 parking spaces and costs 2x what I would have spent.
Car companies keep trying to tell us customers what we want then are surprised when we don’t buy.
You might be interested in the slate auto truck
I’ve heard good things about it
Until you see them on roads, pure USA bullshit like the Aptera.
Those giant crew cab monstrosities are the best-selling vehicles in America.
The problem is that F150 buyers are the very largest anti-EV meatheads. It’s the wrong market for such a vehicle.
This. People either want a giant diesel-guzzling truck, or they want a small efficient truck as their second vehicle for moving things around. Nobody’s looking for a giant EV truck, especially at that price.
All they had to do was make an EV Tacoma (size-wise). Instead, they made an EV F-150.
If they had made an ev Tacoma I would have bought that instantly
We had a Tacoma growing up and it was honestly a great car. Wasn’t too big to park, could fit a good amount in the bed, and had enough seats for five, though the second row was for the shorter passengers. It’s also still being driven today. We had a small car for commuting as well, and the Tacoma mostly functioned as a second vehicle (for when two people need one, helped when I got a license) plus for whenever we went to Costco.
What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage.
The Telo truck looks like it has promise, but it’s far from mass production. I hope it lives up to its promises though, I would love to see small trucks make a comeback.
I’ll keep an eye out, but yeah looks like I shouldn’t get in line quite yet
I think that’s what we all want. Id be front of line for what you described too.
I’m really paying close attention to those Telo Trucks, but they are a long way from market (if they make it, we’ve been here before, so many times now).
They stopped making cars. How long before they also stop making trucks?
they’re gradually reducing the amount of vehicles sold while increasing the margin per vehicle. They’re approaching the limit of 1 vehicle sold at infinite margin.
Not a fan of already huge trucks with giant heavy batteries all at head level to me in my 2002 subaru.
