An investigation into the business collapse of a smartphone pioneer OnePlus, as you know it, is over. The brand is being dismantled—wound down and put on

This conclusion comes from a three-continent investigation—current and former employees across R&D, Business, and Marketing at headquarters in China and regional offices in the US, India, and Europe. It’s confirmed by four independent analyst firms whose market data verifies what OnePlus won’t say. And it’s informed by 15 years covering OnePlus and the smartphone industry’s business dynamics—watching Samsung and Apple rise while Nokia, BlackBerry, HTC, and LG followed this exact pattern into irrelevance.

The evidence is damning. Shipments in freefall. A premium stronghold that collapsed almost overnight. Headquarters shuttered without announcement. Partnerships ended. Western teams gutted to skeleton crews. Product cancellations—the Open 2 foldable and 15s compact flagship have both been scrapped; neither will launch as planned. And every major decision now flows from China—regional offices don’t strategize anymore, they take orders.

  • tal@lemmy.todayEnglish
    11·
    3 hours ago

    We just had an article on how Asus is pulling out of the smartphone market too:

    https://lemmy.today/post/45923370

    Not as significant as OnePlus, I guess, but two articles about two different manufacturers exiting in two days is a lot.