Adafruit: From Ultimate Driving Machine to Ultimate Rent-Seeking Machine: The BMW Logo Screw Patent.
If you haven’t already heard, BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or the legendary driving dynamics that gearheads love. Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
No biggie. In less than a week we’ll have thousands of Chinese Amazon sellers providing these tools to everyone for lose to.
Yes, but. If they add enough “special” things you need, that will reduce the number of average people and independent mechanics that will go through the trouble of getting all the “special” tools. Thier goal isn’t to stop you. It’s to inconvenience enough people so that they won’t bother. Which drives more business to thier shops, which in turn makes them more money. And since they are publicly traded, it doesn’t even have to actually make them money. Just make the market think it might.
Yeah, security screws are security theatre. I had an electronics screw driver set that came with a bunch of the rarer screw bits by default. Actually ran into one I didn’t have, then noticed another set with that one (plus other features like the long bendy bit for hard to reach screws) next time I was in the tool section and just bought it.
That said, I won’t be needing this one. Driving a BMW would go against the image I’m trying to cultivate of not being an asshole.
Until you’re halfway through putting in new brake pads and realize you need a specialty bit and now you’re stuck without a working car until you get that Amazon package.