I love that analogy. No, you’re not going to personally save the world by reducing your carbon footprint. But you know what you are going to be? One leaf on a tree in a forest, making that little bit more oxygen that helps collectively make the world a better place.

And that’s worth doing. Especially if you can encourage other people to be leaves too.

  • grue@lemmy.world
    0·
    17 hours ago

    https://www.theguardian.com/commentisfree/2021/aug/23/big-oil-coined-carbon-footprints-to-blame-us-for-their-greed-keep-them-on-the-hook

    British Petroleum, the second largest non-state owned oil company in the world, with 18,700 gas and service stations worldwide, hired the public relations professionals Ogilvy & Mather to promote the slant that climate change is not the fault of an oil giant, but that of individuals. It’s here that British Petroleum, or BP, first promoted and soon successfully popularized the term “carbon footprint” in the early aughts. The company unveiled its “carbon footprint calculator” in 2004 so one could assess how their normal daily life – going to work, buying food, and (gasp) traveling – is largely responsible for heating the globe.

    The term would literally not exist in the public consciousness were it not for BP using it to shift blame. But yes, the concept itself is valid.

    • searabbit@piefed.socialEnglish
      0·
      12 hours ago

      I will add that I grew up with rich kids, like kids of CEOs of corporations you would know well, and we also learned about carbon footprints from an early age. Most of the class did not score well, obviously. But every time a neglectful powerful person births a baby leftist educated by the greater community, we win.

    • zaphod@sopuli.xyz
      0·
      16 hours ago

      It might’ve been invented by Big Oil, but if you keep giving money to Big Oil to buy fossil fuel you’re at least partially responsible for the carbon emissions released by burning that fuel.