• hakunawazo@lemmy.world
    link
    fedilink
    arrow-up
    22
    ·
    18 hours ago

    Why… isn’t he thrown out of a high building window in the last panel? I’m a bit disappointed now.
    (OMG I sound almost like a Russian dictator).

  • jjjalljs@ttrpg.network
    link
    fedilink
    arrow-up
    78
    ·
    23 hours ago

    I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.

    Run football ads on football websites. Run music ads on music websites. That’s how it works in TV, radio, and so on and has for years.

    • underisk@lemmy.ml
      link
      fedilink
      arrow-up
      19
      ·
      19 hours ago

      wait do you mean its not useful to try and sell me another fridge because I just bought a fridge?

      • marcos@lemmy.world
        link
        fedilink
        arrow-up
        11
        ·
        20 hours ago

        Yes. Those are the ones that made web ads revolutionary and replaced all of the ad industry. Those are the ones that gave all the clear results.

        And targeted ads have been highly related to fraud since the beginning.

    • A_norny_mousse@feddit.org
      link
      fedilink
      arrow-up
      4
      ·
      edit-2
      20 hours ago

      But that would mean that some of the richest companies and arguably the biggest business on the planet would become obsolete!

      Actually scratch that, it looks like AI saved the day for them.

      I hope my darkest cynicism on this topic comes across, if not: ///sssss

  • rumba@lemmy.zip
    link
    fedilink
    English
    arrow-up
    13
    ·
    19 hours ago

    No, no, we just add AI to the browsers, we don’t need cookies when we’re going.

  • theparadox@lemmy.world
    link
    fedilink
    English
    arrow-up
    59
    ·
    edit-2
    1 day ago

    There is actually an argument that advertisers like Google are abusing micro targeting to extract advertising revenue from clients while, at least in some cases, delivering few actual new customers.

    Here’s the process.

    1. Google sees that your profile (browsing habits, demographics, search patterns, etc) suggest you are interested in product A.
    2. Google blasts you with advertisements for product A, essentially marking your browser session and claiming you as a recipient of their advertising. Ever look at a particular product and find you are being advertised for that product incessantly for a while?
    3. If you happen to buy product A around the time that your session was shown an advertisement for that product, Google claims you as a conversion and gets paid for convincing you to buy the product. Advertising works!

    So if Google’s algorithm thinks you are already going to buy product A, they show you an ad for product A constantly because it means they’ll claim you as an advertising success and get paid extra.

    • JackbyDev@programming.dev
      link
      fedilink
      English
      arrow-up
      1
      ·
      57 minutes ago

      Me: “I am going to the grocery store.”

      Google: “Groceries, go go go!”

      Me: “I’ve bought groceries.”

      Google: “Another win!”

    • Rusty@lemmy.ca
      link
      fedilink
      English
      arrow-up
      24
      ·
      23 hours ago

      Ever look at a particular product and find you are being advertised for that product incessantly for a while?

      No, I use uBlock origin and I only see online ads when I’m forced to look at someone else’s computer.

    • snooggums@piefed.world
      link
      fedilink
      English
      arrow-up
      14
      ·
      24 hours ago

      It is like encouragement for the thing you were already likely to do, which is the goal of targeted advertising.

      Now if you purchased something, then got the ads afterwards and they counted it retroactively then they would be abusing it. I’m 99% sure they do that.

      • theparadox@lemmy.world
        link
        fedilink
        English
        arrow-up
        7
        ·
        19 hours ago

        It is like encouragement for the thing you were already likely to do, which is the goal of targeted advertising.

        It’s the claim of targeted advertising. The person I saw talking about this actually ran the numbers, comparing two very similar geographic markets. In market A they paid for advertising, but in B they did not.

        When comparing market A to market B, market A had a marginal increase in sales for the advertised product vs. market B. However, they were charged for orders of magnitude more conversions than the actual increase in sales.

        The idea is that when compared to something like actual click-through purchases, where a user literally clicks on an ad and then buys a product, it’s extremely deceptive.

      • Blue_Morpho@lemmy.world
        link
        fedilink
        arrow-up
        7
        ·
        23 hours ago

        Now if you purchased something, then got the ads afterwards and they counted it retroactively then they would be abusing it. I’m 99% sure they do that.

        That explains everything!

        No doubt their ads are monthly/quarterly purchases. So Google reports the end of month “conversions” when in reality it’s ads shown during the month but happened after the sale.

  • mapu@slrpnk.net
    link
    fedilink
    arrow-up
    16
    ·
    24 hours ago

    Let’s be realistic. This will not stop under capitalism. Any company that doesn’t exploit their users and employees for the most amount of profit will get outcompeted and driven out of the market by a different company that does.

  • A_norny_mousse@feddit.org
    link
    fedilink
    arrow-up
    5
    ·
    20 hours ago

    “But now we have so many other ways of tracking people on the www, we can finally give in on this one specific, somewhat outdated thing called cookies, we really don’t need it anymore.”

    • kirk781@discuss.tchncs.deOP
      link
      fedilink
      arrow-up
      51
      ·
      1 day ago

      This was a 2021 comic, which I think was the time when companies had to comply with GDPR regulations. Cookies didn’t go away, but companies had to explicitly ask the user for consent to use them [or atleast can’t hide that they were using cookies]; usually in form of popups.

        • Hjalmar@feddit.nu
          link
          fedilink
          arrow-up
          38
          ·
          1 day ago

          Yes, and you can use Consent-0-Matic to fill then out automatically (and reject cookies). Works on at least most of the annoying ones

          • JackbyDev@programming.dev
            link
            fedilink
            English
            arrow-up
            2
            ·
            54 minutes ago

            It’s so annoying having to tell every site every time that I don’t want cookies. Shouldn’t it remember? Isn’t there a way to save a small amount of data client side and send it with the request? That sounds like a good idea. I don’t see it going badly.

          • Lost_My_Mind@lemmy.world
            link
            fedilink
            arrow-up
            28
            ·
            1 day ago

            I could kiss you right now.

            I mean. I won’t. You never consented to that. But if you’re ever in Cleveland, and you wanna be kissed, well…you know where to find me.

            Actually you don’t.

            Ah, well, perhaps it wasn’t meant to be. But hey! You listen to me right now! Keep on being you, and knowing things! The world needs more people who know usefull things! Thats how others learn.

            And somewhere as a society, we’ve lost sight of that, by large. We’ve become distant as a people. We’ve lost the art of conversation! Gone are the days of people from opposite ends of the fence seeing each other as friends. Everybody is your enemy now, and everybody is divided. But why? Why now?

            Money. Follow the money. If we’re all fighting with each other, we can’t fight with the rich. And who designed it that way? Certainly not the poor, or the middle class. We don’t have trickle down ecconomics. We have gushing upwards ecconomics.

            Like…shits bad. This has to be late stage capitolism. The whole system is on brink of collapse. The rich can’t take our money if we have no money. Which means they have no money. Nobody has money anymore, and we face a 1930s style great depression.

            Actually, I was reading about the great depression. It didn’t sound all that different from my life right now. And do you know what happened right after the great depression? We kicked the nazis asses!

            So if there’s one silver lining to how much shit the world is going through right now, it’s this. There is a very non-zero chance I’ll get to kick some nazi ass! Because god damn, are there a lot of them these days!

            I’m generally pretty against murder. But killing a nazi? Well that seems more morally correct than NOT killing a nazi. So maybe I have that to look forward to. Yeah!

            What was I talking about? Oh, right, yes. Thank you for the cookie tip. It’s going to make my PC internet back to it’s authentic self.

          • Hadriscus@jlai.lu
            link
            fedilink
            arrow-up
            5
            ·
            edit-2
            1 day ago

            Yea I am using it ! But it works with only a subset of websites

            thanks for the recommendation in any case

  • florge@feddit.uk
    link
    fedilink
    arrow-up
    13
    ·
    1 day ago

    Took me a while to realise they weren’t selling cookies, but instead meant internet cookies.

  • WanderingThoughts@europe.pub
    link
    fedilink
    arrow-up
    5
    ·
    edit-2
    24 hours ago

    He wasn’t realistic. In the end they’re trying to sell an undercooked product or service, preferably full of subscriptions, and these days likely AI slop held together with duct tape, so they don’t have much choice but tricking customers into handing over money.

  • itkovian@lemmy.world
    link
    fedilink
    arrow-up
    9
    ·
    edit-2
    1 day ago

    Yeah Alan, be realistic. We are too addicted to sniffing up consumer data to just give up. Even if internet ads, targeted or otherwise, are not really liked by anyone.