What’s funny is their attempts to rebrand Office have just fallen completely flat. Kind of reminds me of when Willis Group bought the naming rights to Sears Tower and all the Chicagoan’s were just collectively like, “Yeah, No. We’re still going to call it ‘Sears Tower’.”
Hell, nobody that I know of calls it “Willis Tower.” Nobody calls Microsoft Office “Office 365”. Nobody is going to call it “Microsoft 365 Copilot.” This is just a huge waste of effort by a tech firm that has long since run out of ways to be innovative.
It’s been named “Microsoft Office” since 1990. Way to piss 35 years of brand recognition up a wall.
How drunk are these guys?
Ask the dude that renamed Twitter to X (formerly Twitter).
Does being hopped up on ketamine counts as drunk?
What’s funny is their attempts to rebrand Office have just fallen completely flat. Kind of reminds me of when Willis Group bought the naming rights to Sears Tower and all the Chicagoan’s were just collectively like, “Yeah, No. We’re still going to call it ‘Sears Tower’.” Hell, nobody that I know of calls it “Willis Tower.” Nobody calls Microsoft Office “Office 365”. Nobody is going to call it “Microsoft 365 Copilot.” This is just a huge waste of effort by a tech firm that has long since run out of ways to be innovative.
Well on the bright side, maybe in a few years when people search for “office software” they’ll be directed to libreoffice instead of Microsoft
Or ONLYOFFICE
I would bet an absurd amount of money that Marketing people consulted Copilot.
Copilotception