Microsoft has gone all-in with its plans to turn the Windows PC into an AI-powered 'agentic OS.' But at least one PC maker says consumers aren't buying the Copilot hype.
I think it’s just bad marketing. Microsoft, as they often are, just messed up their marketing strategy with mixing controversial and creepy stuff like Recall and actually useful things like local TTS and STT, translation, image recognition and manipulation stuff. All these ML functions offloaded to an NPU are good additions to an OS. Computers with NPU don’t have to be Copilot+ branded to be useful.
I think it’s just bad marketing. Microsoft, as they often are, just messed up their marketing strategy with mixing controversial and creepy stuff like Recall and actually useful things like local TTS and STT, translation, image recognition and manipulation stuff. All these ML functions offloaded to an NPU are good additions to an OS. Computers with NPU don’t have to be Copilot+ branded to be useful.