Marketers and their bots have been using reddit to hype up brands. No wonder Reddit feels like shit these days.

  • Jack_Burton@lemmy.ca
    link
    fedilink
    English
    arrow-up
    14
    ·
    2 hours ago

    I don’t understand the point of this. Like, you figure out how to increase traffic on certain posts/comments and there’s somehow a push for this? Do they get money somehow? These people always use terminology and ceo buzzwords as if it’s some big business level that people are aspiring to reach, but what’s the actual point? Why would I care if my post/comment exploded? Was I just using Reddit wrong?

    • 4am@lemmy.zip
      link
      fedilink
      English
      arrow-up
      27
      ·
      2 hours ago

      You mention your product in the reply and hope that some poor sap doesn’t realize it’s astroturfing and thinks they’re finding a really glowing honest review from a totally organic real person who recommended a thing they found that actually works

      • Jack_Burton@lemmy.ca
        link
        fedilink
        English
        arrow-up
        11
        ·
        2 hours ago

        So it’s just a grift. Makes sense, they always use grift-style buzzwords. I was about to comment on the ridiculousness of building a business solely on manipulation, but then I thought about it a bit more haha. Thanks for the explanation.

      • VoteNixon2016@lemmy.blahaj.zone
        link
        fedilink
        English
        arrow-up
        2
        ·
        28 minutes ago

        This is why I just never talk about brand-name products online, I don’t want to seem like an advertising shill account (I’m just here to get into heated political arguments and shitpost)

        I’ll recommend things to people I know IRL, but very rarely will I do it online

    • ShawiniganHandshake@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      1
      ·
      26 seconds ago

      They’re trying to get their comments slurped up by AI bots so that whenever somebody asks a chatbot about waffles, the chatbot says that Crappo Brand Waffles are what kids crave ™.

  • sparkles@piefed.zip
    link
    fedilink
    English
    arrow-up
    8
    ·
    2 hours ago

    I don’t post there anymore but the only time it felt like I was talking to real people was on my small state sub. That’s the only reason I even lurk. Since I’m banned from Facebook it’s the only place to get the tea.

    • jaybone@lemmy.zip
      link
      fedilink
      English
      arrow-up
      2
      ·
      2 hours ago

      lol how did you get banned from Facebook? I haven’t posted there in years so I don’t know what’s going on there. Are they handing out bans like Reddit now?

  • Olap@lemmy.world
    link
    fedilink
    English
    arrow-up
    14
    ·
    3 hours ago

    The counter to this is a web of trust. You break the trust you are out of the web, and nodes connected you too are also out (for a period). And you need two to vouch for you

    • Findus@feddit.org
      link
      fedilink
      English
      arrow-up
      2
      ·
      56 minutes ago

      I’m looking for a network and/or internet with strong authentication which is open for unique human users only. Sure, bots could still use someone’s credentials but at least their scale & impact would be limited.

      • addie@feddit.uk
        link
        fedilink
        English
        arrow-up
        1
        ·
        30 minutes ago

        If you’ve any suggestion on how to implement that, then it’s a million-dollar idea.

        The “I’m a human” test that only takes a few seconds and then lets you do what you like for an hour was always vulnerable to ‘auth farms’. Pay some poor bastards in the third world a pittance to pass the test a thousand times an hour, let the bots run wild. And the bots have gained the ability to pass the tests themselves, at least by boiling the oceans in some datacentre while the VC money holds out.

        Finding the people running the bots, fitting them with some very heavy boots and then seeing if they can swim in the deep ocean is probably needlessly cruel, but I’d be up for tarring and feathering a few. Once the videos got out, the rest might think harder about their life choices…

    • SpaceNoodle@lemmy.world
      link
      fedilink
      English
      arrow-up
      126
      ·
      6 hours ago

      People downvote me when I say it. That’s all cope. We’re not wrong; if and when this goes mainstream, it’ll attract the same bad actors just as heavily.

      Of course, there are surely already a few here testing the waters.

      • john_t@piefed.ee
        link
        fedilink
        English
        arrow-up
        5
        ·
        1 hour ago

        There’s no algorithm to be played in the fediverse. The reward is too low for all the work of making a post visible, and it won’t carry to the next post, essentially starting all over again.

      • e8d79@discuss.tchncs.de
        link
        fedilink
        English
        arrow-up
        38
        ·
        4 hours ago

        I think there are some differences that make the fediverse more resilient to this. For example, the absence of cumulative account karma keeps out the reddit style karma farming. The ability to ban whole instances also makes it easier to kick out bad actors. Instance admins could also implement their own rules like switching to an invite based system to reduce bot spam. Also it seems to me that reddit is actively encouraging this kind behaviour to inflate their user statistics and there is no incentive to tolerate this kind of spam for a fediverse server admin.

        • hypnicjerk@lemmy.world
          link
          fedilink
          English
          arrow-up
          14
          ·
          1 hour ago
          1. karma is meaningless to seo outside of account restrictions. the people doing this as a job aren’t doing it for imaginary internet points

          2. it doesn’t matter what individual instances do as long as the largest ones have open signups

      • Angelevo@feddit.nl
        link
        fedilink
        English
        arrow-up
        23
        ·
        6 hours ago

        We are all rats. When this ship sinks, we will float to the next, or (decide to) drop off.

        All things considered, how much would actually be lost?

        The alternative being…

    • birdwing@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      16
      ·
      edit-2
      6 hours ago

      And when that happens, we move instances.

      I wonder if we could make only the sign-up page of Lemmy and Piefed public to the internet, and the rest only accessible through login and verification of being actually bloody human? Could use anti-scraping measures…

      • deafboy@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        2 hours ago

        the rest only accessible through login and verification

        Yes. If you can’t fight the death of the www, embrace it! Help making it happen!

        /s

        • birdwing@lemmy.blahaj.zone
          link
          fedilink
          English
          arrow-up
          2
          ·
          2 hours ago

          I don’t need one of those stupid ID verifications. Something else should be that instead, but what, I do not know. Whatever helps counter AI scraping and preserves anonymity.

      • Nutomic@lemmy.ml
        link
        fedilink
        English
        arrow-up
        3
        ·
        2 hours ago

        Lemmy also has an admin setting like that. Additionally there will be private, federated communities available in version 1.0.

      • Raphael@communick.news
        link
        fedilink
        English
        arrow-up
        39
        ·
        6 hours ago

        If the idea of a healthy Fediverse requires people moving instances whenever one finds themselves close to bottom-feeders and opportunistic parasites, we already lost.

        • birdwing@lemmy.blahaj.zone
          link
          fedilink
          English
          arrow-up
          15
          ·
          edit-2
          5 hours ago

          I see your point, though for me it’s not so much the requirement of moving inasmuch it’s the ease of doing so.

          With traditional social media, you’d need to move entirely to another social media platform while you might not even be able to enjoy similar content. With lemmy&piefed, you can do that.

        • 4am@lemmy.zip
          link
          fedilink
          English
          arrow-up
          3
          ·
          2 hours ago

          That’s the job of the web server, not of the application that runs on it.

          There is already software you can get that feeds a never-ending maze of text to AI scrapers, some of which is AI generated and/or designed to poison LLM training. The problem is that these still use up a ton of bandwidth.

        • Rimu@piefed.social
          link
          fedilink
          English
          arrow-up
          29
          ·
          6 hours ago

          A never-ending maze would mean the scrapers just hammer our servers forever. Better to lead them into a honeypot and automatically ban their IP. Like PieFed does.

          • pimento64@sopuli.xyz
            link
            fedilink
            English
            arrow-up
            1
            ·
            edit-2
            59 minutes ago

            So just find scrapers and bot farm owners IRL and burn down their houses, easy

          • davidgro@lemmy.world
            link
            fedilink
            English
            arrow-up
            10
            ·
            5 hours ago

            What about a maze that adds a few hundred ms to the response time with each request, so the load gets less the longer it’s trapped?

            • Rimu@piefed.social
              link
              fedilink
              English
              arrow-up
              15
              ·
              5 hours ago

              There are a lot of strategies. afaik a tar pit tries to waste the attacker’s resources by delaying our responses to their traffic? A honey pot tries to funnel bot traffic towards a place which only bots would go to. Once they go there you know they’re a bot and they can be banned.

      • Rimu@piefed.social
        link
        fedilink
        English
        arrow-up
        10
        ·
        6 hours ago

        Yes PieFed has a setting for that. It makes scrapers give up pretty fast but ruins the experience for people without an account so I only use it on really bad days.

  • 9point6@lemmy.world
    link
    fedilink
    English
    arrow-up
    98
    ·
    7 hours ago

    Most people […] write […] comments […] and hope AI picks them up

    Really quite sad if there’s even one person out there doing that.

    This is also as much of a grift as any SEO that claims to have cracked the code of getting to the top of results. Even if they have figured something reproducible, it will get fixed. If someone can manipulate a search engine to provide results different to what it would otherwise do, that’s a bug they will fix

  • reabsorbthelight@lemmy.world
    link
    fedilink
    English
    arrow-up
    31
    ·
    6 hours ago

    Wtf it literally never crossed my might to use a forum like this. So fucking dumb. It’s like everyone is scrambling for a couple percent points over the next

    • F/15/Cali@threads.net@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      10
      ·
      5 hours ago

      People have been doing it for years. At one point, it amounted to a sizable percentage of Reddit’s posts and comments. Just seo spam to their own profile, a few subreddits, and sleep your 600+ accounts for 3 days.

    • pulsewidth@lemmy.world
      link
      fedilink
      English
      arrow-up
      13
      ·
      6 hours ago

      Its likely this is designed with a plan to push advertising or self-promotion.

      Eg: step one is done - figure out how to both find threads early & get your content picked up as a good answer regularly and consistently. Step 2 - start inserting ‘first hand’ recommendations or even just mentions of products and services.

      I’ve already seen webpages with the most esoteric or niche product/service recommendations (like some random Indian consultancy with 2 people listed in it, and no other significant web footprint) pop up in first page web results. Its another AI deathblow to the utility of search engines.

  • realitista@lemmus.org
    link
    fedilink
    English
    arrow-up
    27
    ·
    6 hours ago

    It’s all “traffic”, “new users”, and “engagement”. I’m sure Spez is over the moon telling his handlers about all the growth.